| We
held several meetings discussing Kaine's strengths and
what set them apart from other custom home builders
in the $500,000 price range. It was determined to create
a brand new site.
Click
here for comments
from Kaine president
We
then conceptualized the look for a high-end builder's
site, presented an organizational/navigational scheme
for all 90 new pages, created copy that was entertaining
to read online— yet appealing to search engines,
created two main templates and a strong footer throughout
the site that would prompt potential customers to contact
Kaine.
Thieme
Creative Media — with creative copywriting
and page and URL titling
— jumped Kaine's search engine rankings to the
top 10 on major search engines. For example, Kaine
held #1, #2 and #3 rankings on MSN.com for over a
year for the keyword/phrase "custom homebuilder
in maryland."
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