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Rod 'N Reel — a business conglomerate in southern
Maryland — wanted an entire web site makeover. The
challenge was to create a navigational scheme that allowed
potential customers to easily find their information for
charter fishing, gaming, a hotel, a marina, four restaurants,
plus capabilities for weddings and corporate banquets.
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site incorporates the stylistic advantages of Cascading
Style Sheets and advanced forms of Javascripting. Be
sure to look at how the various business interests,
e.g., "fishing," are uniquely, visually branded
in the top banner on each page in that respective section.
In
the first three months following the launch of the new
web site design with its unique information architecture
layout, Rod 'N' Reel received nearly 100 potential customer
leads for "weddings," "banquets,"
"charter fishing," etc. The previous Rod 'N'
Reel site had generated "0" leads in the eight
months preceding the launch of the Thieme Creative Media-designed
site.
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