| Bizresearch
performed keyword research to determine target market
and how this could be incorporated into the design strategy.
Thieme
Creative Media
then engineered the site's proposed information architecture,
created the entire corporate look with an accompanying
website template and the corresponding Cascading Style
sheet for the proposed site.
Bizresearch
then took our template, following approval by this prestigious
Chicago law firm, and built the in-depth website. Bizresearch
developed all the PHP programming, plus an internal
search engine for the site.
The
information architectural model made it easier for the
search engines to index and climb the site's pages.
Consequently, following a May 2004 launch, there
was a traffic increase, which resulted in eight new
leads within the first month and the first new case
contracted within the first six weeks after site launch.
For
example, a #1 Ranking in Yahoo and MSN sent a potential
wrongful death case involving Coumadin, a blood thinning
drug.
The
new site now averages approximately
1,000 visitors per month due to top search engine rankings
for select phrases related to practice areas.
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